TECH

Marissa Mayer, On Today Show, Announces Yahoo Redesign That Takes Cues From Facebook

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(Reuters) - Yahoo Inc is rolling out a revamped look for its website aimed at making the Web portal more modern and attractive to users.

"We wanted it to be familiar but also wanted it to embrace some of the modern paradigms of the Web," Chief Executive Marissa Mayer said on NBC's "Today" show on Wednesday.

"One thing that I really like is this very personalized newsfeed, it's infinite and you can go on scrolling forever," she said.

In a blog post, Mayer said the company will begin introducing the changes over the next few days, with more changes and improvements expected in the coming months. The endless newsfeed containing stories, pictures or video is similar to feeds on Facebook Inc as well as Twitter.

Mayer also said in her blog that the website would feature newly designed applications, allow users to log in with their Yahoo or Facebook IDs and would work well on smartphones and tablets.

Yahoo is one of the world's most-visited online properties, but revenue has declined in recent years amid competition from Google and Facebook.

Yahoo has also been beset by internal turmoil that has resulted in a revolving door of CEOs.

Mayer, 37, took over after a tumultuous period at Yahoo in which former CEO Scott Thompson resigned after less than six months on the job over a controversy about his academic credentials, and during which Yahoo co-founder Jerry Yang resigned from the board and cut his ties with the company.

Yahoo's 2012 revenue was $5 billion. It has been flat year over year, off from some $6.3 billion in 2010.

(Reporting By Nicola Leske; Editing by Maureen Bavdek)

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BEFORE YOU GO

  • 1 Advice To Job Hunting Women
    "Find something you're passionate about and just love. Passion is really gender-neutralizing," Marissa Mayer said on Martha Stewart's "Women with Vision" television series in 2011.
  • 2 The Pie 'Isn't Big Enough'
    "Right now is a great time to be a woman in tech, but there's not enough women in tech," Mayer told a CES2012 panel hosted by CNET. "[I] worry a lot of times the conversation gets really focused on what percentage of the pie is women. And the truth is, the pie isn't big enough. We're not producing enough computer scientist. We're not producing enough product designers. We need a lot more people to keep up with all of these gadgets, all of this technology, all these possibilities." Mayer also commented on the stereotypical culture within the tech world: "There's all kinds of different women who do this. You can wear ruffles, you can be a jock, and you still be a great computer scientist or a great technologist, or a great product designer."
  • 3 Tangible Technology
    "There's just huge growth and opportunity. [T]he fact that the technology is now so tangible in our everyday lives, I think, will inspire a lot more women to go into technology -- and I'm really heartened by that," Mayer said for the MAKERS "Women in Tech" interview series in 2012.
  • 4 Internet Empowered
    "I consider myself incredibly lucky to be present in a moment in time when this wonderful and powerful medium, the internet, is empowering geeks -- and especially female geeks -- to express and pursue their passions," Meyer said in a 2012 acceptance speech at the Celebrating Change gala. She had just won the International Museum of Women's first-ever Innovator Award.
  • 5 Geekin' Out
    "People ask me all the time, 'What is it like to be a woman at Google?' I'm not a women at Google; I'm a geek at Google. And being a geek is just great," she said in an interview for CNN's "Leading Women" series in 2012.