Mark Zuckerberg's Meat Challenge Over: Apparently The CEO Isn't Killing His Own Steaks Anymore

Facebook CEO Mark Zuckerberg smiles at the Allen & Company Sun Valley Conference in Sun Valley, Idaho, Thursday, July 12, 201
Facebook CEO Mark Zuckerberg smiles at the Allen & Company Sun Valley Conference in Sun Valley, Idaho, Thursday, July 12, 2012. (AP Photo/Paul Sakuma)

Looks like Zuck has hung up his hunting rifle and stuffed his fatigues in the back of his dresser drawer.

The 28-year-old Facebook CEO is apparently no longer sticking to his pledge to eat only meat that died by his own hand.

If your first reaction to this new is "Wait. Mark Zuckerberg was eating meat only from animals he himself had killed?" then here's some background for you: In May 2011, the billionaire Harvard dropout made a year-long pledge to forgo all meat, except for what he hunted or slaughtered himself.

But on Sunday, Zuck reminded us -- in a Facebook post, naturally -- that it's been over a year and that he's allowing himself to eat purchased meat again.

Here's what he wrote:

zuck on facebook

A "Fred's steak" refers to a speciality slab of beef sold at Schaub's Meat, Fish and Poultry Market in Palo Alto, Calif., according to NBC News' Helen A.S. Popkin. Her call to the shop near Zuckerberg's home confirmed that the Facebook founder was spotted there buying meat over the weekend. In addition, Zuck's promotion of the iGrill crashed the meat thermometer's website for a bit, reports Business Insider.

For every year in recent memory, Zuckerberg has set a yearlong challenge for self-improvement, he told Fortune's Patricia Sellers. In 2010, he studied Chinese each day. In 2009, he put on a tie every morning. For 2012, he pledged to code every day.

"I think many people forget that a living being has to die for you to eat meat, so my goal revolves around not letting myself forget that and being thankful for what I have," Zuck wrote in an email to Fortune soon after making his meat challenge for himself. In the end, Zuckerberg ended up consuming far more vegetables.

Though taking responsibility for the food one eats sounds pretty admirable, not all of his Facebook followers were amused initially. Some commenters were disgusted after he posted "I just killed a pig and a goat" on Facebook on May 24 of last year.

Come on, Mark. It's the simple social-networking rule: Don't post too many pictures of food.



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