Marketing Automation & Content: A Perfect Match

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When you think about the term marketing automation, it may make you cringe a little. In fact, you may not even like the phrase at all. This may be in part because there are a wealth of companies that produce poor attempts at automated marketing, and no doubt you've fallen victim to this once or twice in your own email box or Facebook feed. However, when done properly with a lot of forethought, marketing automation and content are a match made in marketing heaven.

Gather User Information
It's true that no one likes a pop-up, but a pop-up with an incredible incentive may be a different story. And you can offer incentives for first-time visitors in other ways such as 15% of their first order, or free shipping on all orders. To get this, however, the user must enter their email address to join the mailing list. This method truly works. Once you have a user's information, then you can send automated (but personalized!) emails on a regular basis to help keep them as a loyal customer.

SEO Is Still Relevant
SEO is still one of the most important pieces of content management. However, there are many online tools to help you research key phrases. Many websites and companies offer built-in SEO as part of their tools to lessen the chaos of keyword research. These streamlined tools provide you with reminders, such as using keywords and links in your content, as well as which keywords to use at what density. A Google search is still a user's main point of content, and automated SEO is a groundbreaking tool.

Tracking Content
This is a very important piece of the puzzle, otherwise, you'll never know as a company what type of marketing works and what doesn't. However, in this age of automation, you want to go beyond the usual metrics and really dig deep, finding out social media shares, visitor geography and flow, conversions, and the like. As these metrics allow you to see what works and what doesn't, you'll have a clear path in store for where to go next with your marketing.

Social Media Done Right
An important part of brand management is getting your name out there in the first place - but flooding the system never worked well for anyone. First, you need someone at the helm who's in charge of your social media posts. Also, one of the most important things is to sound natural. It's perfectly fine to dream up the majority of the content yourself and have someone else work on the timing. Authenticity is a big part of getting through to the end user.

When it comes to providing excellent marketing automation and content management services for Houston area businesses, contact ITVibes today. See how we can turn your marketing problems into solutions.