Mary-Kate and Ashley Olsen have a pretty enviable personal collection of handbags -- it was Mary-Kate who first got everyone to notice Alexander Wang's bullet-studded duffel bag back in 2009, if you remember. So when they released their first collection of bags for The Row, we fell in love but had to let out a sigh of disappointment. Have you seen the price tag on those things?
Women's Wear Daily reports that the Olsens' lower-priced line has produced an assortment of bags, including satchels, shoppers, messenger bags, backpacks, hobo bags, cross-body bags, clutches, pouches and wallets. The best part? They're priced from $125 to $395 for small leather goods and $395 to $625 for bags. Obviously, those amounts aren't chump change, but they do make getting the sisters' coveted look that much more attainable.
“We wanted the price point to be strong,” Mary-Kate told WWD. “The price point is below [Alexander] Wang and [Phillip] Lim but above Marc [Jacobs] and Tory [Burch].”
“And Rebecca Minkoff,” Ashley added. “We wanted these bags to be affordable.”
Since their last collection of bags for The Row (you know, that collaboration with Damien Hirst) had "call for price" tags and still managed to get multiple buyers within the first few days, we're guessing the Elizabeth & James collection will have a shelf life of approximately .5 seconds.
Happy shopping, ladies!
Click over to WWD to read more and see photos of the collection.
See Mary Kate & Ashley Olsen's style evolution!