Consider this one massive missed connection.
Match.com is catching fire on Twitter this week for an ad that's quite offensive to the freckle-faced populace.
The ad, which was posted in London tube stations, features an up-close photo of a model with freckles and red hair. The caption reads, "If you don't like your imperfections, someone else will," followed by an offer for a free three-day trial.
Understandably, passersby were NOT amused at calling freckles and red hair "imperfections." The U.K.'s Advertising Standards Authority received "half a dozen" complaints about the ad, The Guardian reports.
"Think you need to rethink your latest campaign," Twitter user Max KC told Match. "There's nothing wrong with freckles."
A Match.com spokeswoman told The Huffington Post that the "Love Your Imperfections" campaign was meant to "[celebrate] perceived physical and behavioral imperfections" and "encourage everyone to be proud of their individuality."
But freckles and red hair are not "imperfections."
In fact, style photographers often celebrate freckles as marvelously unique facial features that make for a stunning statement. While some people have had a hard time learning to love their own, freckles are nonetheless to be appreciated, admired and loved, just like every other inch of our bodies.
Match is "in discussions with our relevant partners about removing these posters as soon as possible," the spokeswoman said.
Meanwhile, we'll be swiping left on Tinder.