If time is a flat circle, we’ve finally made it all the way around.
Matthew McConaughey made “True Detective” memorable, and now he’s trying to do the same with Wild Turkey Bourbon. McConaughey is now the creative director for Wild Turkey, and in a launch party for the new commercial, The Huffington Post asked what his “True Detective” character Rust Cohle would say about the drink.
“What’s he say in that interview?” said McConaughey. “None of that snooty stuff. And he’d have a sip and say, ‘All right.’”
Yep. He said, “All right.” McConaughey just went full McConaughey.
You can see McConaughey’s first commercial as creative director here. It’s alright, alright, alright, too: