Millennials need Savage Cock liquor as much as they need #OrganDamage.
Thankfully, Savage Cock ― a 190-proof hard grain alcohol ― isn’t real, but Stephen Colbert doesn’t care about details like that.
On “The Late Show” Friday, Colbert spoofed Matthew McConaughey’s comprehensive new endorsement/creative directing/regular directing/ad-writing/music-creating deal with Wild Turkey bourbon in the best possible way: by inventing his own liquor and ridiculing McConaughey’s deep thoughts on marketing to millennials.
Wild Turkey is a brand McConaughey himself called “a little dusty” last week as it tries to appeal to millennials of drinking age ― a key demographic that McConaughey, who is 46 years old and once interned for an ad agency in college, thinks he understands fairly well.
“Wild Turkey hasn’t changed in all these years — it’s totally authentic. And that appeals to millennials. Because they can smell fake. Some manicured, bearded hipster soliciting them? No, thanks,” he told the New York Times last week.
He added that millennials “don’t want bourbon lite,” and they sure as hell don’t want the “S” word. “Millennials, and I know this for a fact, can smell solicitation,” he said while sniffing the air “with zeal... like a bloodhound,” according to the Times. “And it’s a turnoff. The best ads are not solicitous.”
So if there are two things McConaughey understands, it appears to be bourbon and millennials, and Colbert wants you to know McConaughey’s not the only one who understands those two things.
“In response, I have signed on to write, direct, key grip, intern for and craft service my own ad campaign,” Colbert announced Friday, because “I will not be out-authentic-ed. Even if I have to fake it.”
The segment, which you can watch at the top of this post, also marked the important debut of Talking Toilet Party Mouth and showcased Colbert’s masterful air bongo skills ― because you don’t have to be a actor-slash-millennial whisperer to know that joke was coming.