This type of social entrepreneurship �" that is, building a for-profit company with a social conscious or linked with a social cause �" is becoming increasingly attractive to would-be business founders. The idea is to make money while either directly impacting consumers with its services or funneling a portion of profits to charities. Often, these companies employ people or source resources from economically depressed areas of the world that then also benefit from the charitable donations from the profits.
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