McDonald's is jumping in to the blogosphere. In an effort to improve their image, the giant fast food chain has enlisted six "Moms' Quality Correspondents" to cover the company from the inside.
The six regular moms from across the U.S. will report to the outside world via blog and video on McDonald's website for the next few months. They'll be going inside McDonald's kitchens, attending menu items development meetings, and visiting supplier facilities. They'll even visit McDonald's beef and produce suppliers! (Having read Fast Food Nation: The Dark Side of the All-American Meal, I can't wait to see how they are going to portray this.)