This is no whopper: A McDonald's billboard in France gives directions to a rival Burger King.
Of course, the Burger King happens to be 258 kilometers away, so the directions get complicated. And therein lies the Golden Arches' point: If you're looking for a Burger King drive-thru in France, tant pis.
The ad says that there are more than 1,000 McD's drive-thrus in France. And if you happen to be where this sign is, there's one just 5 kilometers away, a tiny companion billboard points out.
Meanwhile, AdWeek wrote, BK has fewer than 20.
So if you're jones-ing for Le Big Mac, you will likely be nearer to fast food paradis.