McDonald's has fired back at Taco Bell after the Mexican fast food chain unveiled ads featuring guys named Ronald McDonald who just love the restaurant's new breakfast offerings.
On Friday, McDonald's took to Facebook with a picture of its Ronald McDonald clown petting a chihuahua.
The caption read, "Imitation is the sincerest form of flattery."
For what it's worth, Taco Bell's chihuahua campaign ended in 2000, and the main dog actor, Gidget, died in 2009. (Some also found the campaign offensive.)
AdWeek said the response could be interpreted as McDonald's dismissing Taco Bell as a "cute, harmless little competitor."
Although the breakfast war escalated with McDonald's offering free cups of coffee, Inc.com noted, "With a 25 percent share of the fast food breakfast market, McDonald's doesn't appear to have much to worry about."