McDonald's doesn't want you going to Taco Bell for breakfast and they've got the tweets to prove it. According to a McDonald's Of NEPA (Northeast Pennsylvania) Twitter account, the fast food joint is giving away a free Egg McMuffin to anyone who "turns in" a Taco Bell breakfast receipt. The offer began April 3 and will last until April 17.
Lisa McComb, Director of McDonald’s Media Relations, told The Huffington Post that they are aware of the Taco Bell trade-in. "I can confirm that some restaurants in Northeastern PA are conducting this offer, and there may be others in other parts of the country," she said. McComb added, "Our local markets are reminding our customers what lovin’ breakfast and freshly cooked Egg McMuffins prepared in our kitchens is all about."
The Taco Bell/McDonald's "Breakfast Wars" (as they're often called) first started in 2014, when Taco Bell aired commercials featuring real men named "Ronald McDonald" promoting Taco Bell's new breakfast menu. Taco Bell's most recent commercial, designed to promote its new biscuit taco, suggested that eating McDonald's breakfast was like living in a communist state.
McDonald's doesn't seem too worried by Taco Bell, as the company recently announced that it's trying out all-day breakfast in the San Diego area. But with Taco Bell delivery on the way, it'll be a tough draw to see which fast-food establishment comes out on top.
Rob Poetsch, a Taco Bell spokesperson, told Huffington Post, "We love that our competition is recognizing the Breakfast Defector movement and encouraging their customers to try the next generation of breakfast at Taco Bell. Why not make this offer nationwide?"
Your move, McDonald's.
H/T Thrillist
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