Burger King's 'McWhopper' Dream Is Crushed, And It’s ALL McDonald’s Fault

They're not lovin' it.

Apparently, McD's doesn't do hybrids.

Burger King asked to call a truce with McDonald's Wednesday morning in an "open letter" printed on full-page ads in the New York Times and the Chicago Tribune. BK's proposed solution to the age-old fast food rivalry? The McWhopper, a hybrid burger that "combines all the tastiest bits of your Big Mac and our Whopper."

Burger King's stated motive was to promote Peace One Day, an organization lobbying to make Sept. 21 an International Day of Peace. Apparently, Burger King thought the McWhopper -- and the tongue-in-cheek "open letter" ad -- was a good way to call attention to the cause while also pitching a pretty brilliant fast food idea.

But McDonald's, as it turns out, is not down. The company's CEO Steve Easterbrook responded on Facebook, telling Burger King their business rivalry is "certainly not the unequaled circumstances of the real pain and suffering of war" and adding in a postscript that "a simple phone call will do next time."

Dear Burger King, Inspiration for a good cause... great idea. We love the intention but think our two brands could...

Posted by McDonald's on Wednesday, August 26, 2015

In a tweet promoting their CEO's response, McDonald's suggested that the two chains "do something to make a real difference."

Ouch. Looks like the McWhopper might already be a thing of the past. Sorry, world peace.

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