Yes, the news has been good of late, but I think the entire Meatless Monday team was quite shocked when the data came back from FGI Research. Awareness of Meatless Monday in the U.S. is now at 50.22%. That's up from 30% just 6 months ago. That's, well, half the nation!
Equally significant, this awareness is translating into behavior change. Of those aware, 27.47% said that Meatless Monday had influenced their decision to cut back on meat. The American Meat Institute is even seeing a change of behavior -- a November 2010 study sponsored by AMI and FMI found that 18% were "implementing meatless Mondays."
For this, we have a lot of key influencers and organizations to thank, particularly Oprah and Mario Batali and the food services provider, Sodexo, among many others. But equally important are all the mommy bloggers and foodie scribblers, the student advocates and health practitioners, the restaurant owners and worksite wellness officials who have embraced this simple idea of cutting back on meat one day a week.
It's definitely a movement. I think when we first began using that term it was a little hopeful. But now the proof seems irrefutable. Meatless Monday doesn't do paid media -- ever. There are no expensive TV spots, no full page newspaper spreads, no PR flacks in fancy suits, no radio babble, no pro bono advertising typical of public service campaigns. It's simply people telling other people that this is a good thing for their health and for the health of the planet.
So what's next? Let's go out and get the other half of the country! We want the other 50% -- literally! We'd love for you to tell all your friends, family, neighbors, classmates, office mates, gym buddies, strangers, whomever about Meatless Monday. Say how easy it is reduce meat just one day a week -- tell them about the remarkable health and environmental benefits. If you think Meatless Monday is a good idea, tell someone. Together let's go get the other half!
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more information
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
Polling hours on Election Day: Varies by state/localityMy Polling Place