Kip Andersen, co-producer/director of "Cowspiracy: The Sustainability Secret," considered himself to be an environmentalist. He recycled to reduce waste, took quick showers to save water, supported several environmental organizations. Then "I did some research and discovered all these incredible things -- rainforest destruction, species extinction -- can all be tied to animal agriculture. Jeez, this is the cause?" And if so, why was no one talking about it?
Stunned, Andersen "checked the websites of my favorite nonprofits -- Greenpeace, Sierra Club, Surfrider -- I didn't see anything on there. I started emailing and calling over months, years, and no avail. That's when I started to step this up, that's when I teamed up with Keegan [fellow producer/director Keegan Kuhn] to get to the bottom of this."
The bottom, it turns out, is a long way down. The feature-length documentary follows Anderson on his journey into the heart of darkness. And silence. "There's suppression and mismanagement of information," says "Comfortably Unaware" author Dr. Richard Oppenlander , the degree of which surprised even Kuhn of First Spark Media. "I felt like I was well-informed on this issue when we started," says Kuhn, whose 2013 film "Turlock" documents the nation's largest animal neglect case. "The more research we did, the worse it got -- I realized how truly broken our food system is."
Worse, until he and Andersen completed filming, they couldn't even go public with what they'd learned. "We've had to stay silent every step of the way in fear of being shut down," says Andersen. The topic is so hot, their funding got pulled. To get the word out, the "Cowspiracy" team put a lot of skin and a lot of money in the project. They self-funded "Cowspiracy" with the support of an Indiegogo campaign. Says Kuhn, "We put everything on the table we could to fit into the film."
It's paid off. The information in "Cowspiracy" is not just getting out, it's making the beef industry uneasy.
Kuhn would tell skeptical cattlemen the same thing he tells skeptical consumers "Do more research and find out. Be as informed as possible. Truly know the impact of animal agriculture on 7 billion people. People can't make informed decisions until they have the information. We want to get this information out there. Screenings are the best way we can do that."
Kuhn and Andersen have been road tripping the country for "Cowspiracy" screenings, and in fact, agreed to be interviewed en route from Sun Valley to Bend, Oregon. Want to see "Cowspiracy" at a theatre near you? Host a screening.
The other thing you can do is go vegan. Andersen has. And despite being stonewalled and misguided by the environmental agencies he'd admired, he is "an optimist. This is not dreary," he says. "Everywhere we look, this shift is already happening,a mass movement of the population becoming informed and changing their buying habits."
"Cowspiracy" likewise ends on an up. It's even having an affect on Kuhn. "It's exceeded expectations. People are so excited about it," he says. "We're going to look back on how food's produced today and shake our heads."
"Share this information, don't keep it to yourself," Andersen urges. "Everyone needs to be held accountable for their food choices. Share the truth."
Moroccan Veggie Burgers
"Cowspiracy"'s Anderson was raised on "meat, dairy eggs, the whole works, every day. I'm the biggest carnivore. I grew up that way, I crave it," he says. "I'm not giving up meat, I'm just going from animal meat to sustainable meat, plant-based meat."
Well, then, in honor of "Cowspiracy" and its creators, here's a Moroccan spice paste to paint on your basic veggie burger. Think of it as veggieburger helper.
Makes 4 servings.
1/2 teaspoon fennel seeds, crushed
1/2 teaspoon coriander
1 teaspoon paprika
pinch red pepper flakes, if desired
1 garlic clove, minced
1 tablespoon tomato paste
1 tablespoon olive oil
1 handful Italian parsley, finely chopped
sea salt and freshly ground pepper
4 veggie burgers, thawed (1 box of your favorite)
Mix together, crushed fennel seeds, coriander, paprika, optional red pepper flakes and minced garlic in a large bowl. Stir in tomato paste and olive oil to form a thick paste. Gently mix in chopped parsley and season with sea salt and freshly ground pepper.
Paint burgers liberally with the spice paste. Grill, bake or panfry as desired.