By now, the media's failings when it comes to covering climate change are well known.
But climate change is always going to be a big, important story, and there will always be chances for journalists to finally get their coverage right. Tuesday brings another opportunity, with the release by the Obama administration of a major new report on the effects of climate change in the United States.
The White House is even dangling a major carrot in front of news outlets: an interview with Obama himself. The president is speaking to a number of meteorologists, such as NBC's Al Roker, about the report on Tuesday.
Moreover, the report seems designed to attract attention from local markets around the US: Reuters says it includes details on climate change's effect on "every part of the country."
The only remaining question is: will news networks and other outlets take the bait?