WOMEN

Men Did Most Of The Talking In 2016's Super Bowl Commercials

An analysis shows women didn’t speak in 64 percent of this year's spots.
A new analysis shows that in 64 percent of the total 55 Super Bowl commercials that aired nationwide during the game, women t
A new analysis shows that in 64 percent of the total 55 Super Bowl commercials that aired nationwide during the game, women took on none of the speaking roles.

Serena Williams and Amy Schumer were featured in some of the most talked-about commercials of the 2016 Super Bowl, but even in a more lady-friendly group of ads (good riddance to GoDaddy), women mostly remained silent.

Motto, a site from Time aimed at reaching millennial women, analyzed the 55 commercials that aired nationwide during the Super Bowl and discovered that we still have a long way to go when it comes to female representation.

According to the analysis, a quarter of the spots had zero women in them, and 44 percent of the commercials that did include women featured no women of color. Of the 41 commercials that did feature women, 56 percent didn’t give those women a chance to speak. Motto also discovered that in 64 percent of the 55 total commercials, women didn't have speaking roles

The problem may have something to do with the lack of female directors behind these spots. Motto confirmed that 50 out of the 55 commercials were directed by men.

At least the halftime show proved what women are truly capable of. Lookin' at you, Beyoncé.

Head over to Motto for the full analysis.

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