Many women have gotten bikini waxes for years -- but what would happen if men were subjected to hot, ripping wax in their nether regions?
Well, now we can see it happen before our very eyes. In this video from BuzzFeed, a group of adventurous dudes attempt the legendary bikini wax for the first time. Initially, they're decidedly nervous. While it's happening, some experience pain.
"Ahhh-riana Grande!" yells one man, as the beautician removes a strip.
But afterward, the men had no regrets about trying the procedure.
"I recommend that all guys try this," one said. "Not to look sexier, but to understand what women have to go through."
Own it, guys.