Men's Vogue Defies Industry "Rule Of Thumb" With Frequent Black Cover Subjects

The magazine industry has found an unlikely champion of diversity: Men's Vogue. While other magazines shy away from putting African-Americans on the cover in the belief that they don't sell as well, the new Conde Nast men's magazine has devoted four of its 12 covers so far to black men: Tiger Woods, Barack Obama, Denzel Washington and, in December, Will Smith.

Is this just a statistical anomaly, or is Men's Vogue courting black readers the way corporate cousin Details cultivates a gay audience: not exclusively, but purposefully?

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