POLITICS

Michael Bloomberg's TV Blitz On Guns Puts Swing Senators On The Spot

New York City Mayor Michael Bloomberg speaks at the opening of Intergate.Manhattan, a data center owned and developed by Sabe
New York City Mayor Michael Bloomberg speaks at the opening of Intergate.Manhattan, a data center owned and developed by Sabey Data Center Properties, on March 20, 2013 in New York. The 32-story building will be the largest high-rise data center in the world with 600,000 square feet (55,742 square meters) of data center floor space and 40 Megawatts of electrical capacity. Electrical substations are located on the second and third floors, reducing risk from storm surge damage that affected many Lower Manhattan buildings after superstorm Sandy. AFP PHOTO/Stan HONDA (Photo credit should read STAN HONDA/AFP/Getty Images)

The commercial is an unambiguous appeal to gun owners: a middle-aged hunter, rifle in hand, vows that he will fight to protect the Second Amendment. But in a sensible, father-of-the-house tone, he also urges voters to support comprehensive background checks, “so criminals and the dangerously mentally ill can’t buy guns.”

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