Obama spoke at the digital Democratic National Convention on Monday night wearing a “Vote” necklace from ByChari, a Black-owned jewelry brand. The necklace is available in different colors and sizes, starting at $295.
If searches for the necklace are indicative of voting trends this election, it will have done its job. According to Google Trends, it was the “top trending search on all of U.S. Google in the last hour of the event.”
Once people realized what the necklace said and it was ID-ed on social media, it took no time for people to start obsessing over it.
One Twitter user had some keen words of fundraising advice for the Biden campaign.
“I had created a VOTE necklace for the last election and knew I was going to do it again,” ByChari said in an email via a brand representative. “As we started our outreach, I was honored when Michelle Obama’s Stylist asked for one and am thrilled she is wearing it!”
When ByChari shared the necklace in 2018, it came with a message too.
“I rarely voice my political views on social media, but there is too much at risk for us as women and individuals to not do our part,” the brand wrote on Instagram. “I encourage everyone to go out and vote tomorrow. Make your voice heard.”
Obama didn’t let her necklace do all the inspiring, though. During her speech, in which she called Donald Trump the “wrong president for our country,” she encouraged voters to come out with the same enthusiasm as they did for her husband during his two presidential elections.
“We have got to vote like we did in 2008 and 2012,” she said. “We’ve got to show up with the same level of passion and hope for Joe Biden. We’ve got to vote early, in person if we can. We’ve got to request our mail-in ballots right now, tonight, and send them back immediately and follow up to make sure they’re received. And then, make sure our friends and families do the same.”
Heard, seen and understood.
You can watch her entire speech below and get a “Vote” necklace of your own from ByChari.