QUEER VOICES

Miroslav Underwear Launches Unexpected New Ad Campaign To Promote Product Line

Australian-based brand Miroslav is launching their new line of underwear with an unexpected print, radio, and film campaign.

In each ad consumers are encouraged to appreciate the garments, which BestAdsOnTV.com notes are locally manufactured and made of Japanese cotton and high-quality elastics, "up close," thereby creating unexpected -- and perhaps cringe-worthy -- scenarios like the above clip where a hotel worker gets cozy with a guest.

The ads have already run in Australian fashion magazines and three videos, including the hotel clip which we found on Towleroad.com, will make their debut later this month.

Have a look at some of our other gay and "gayish" ads from around the world in the slideshow below.

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