A slew of celebrities are not happy with Under Armour’s CEO, Kevin Plank.
In an interview with CNBC on Tuesday, Plank called President Donald Trump “highly passionate” and a “real asset” to the country.
Naturally, many of the stars affiliated with the athletic apparel brand ― as well as fans of the brand ― had something to say about those statements.
The Golden State Warriors’ Steph Curry was one of the first to share his opinion. In an interview with the San Jose Mercury News’ Marcus Thompson on Wednesday, Curry said that he agreed with Plank’s description of Trump “if you remove the ‘et’” from asset.”
Curry was not alone in his opinion. He was joined on Thursday by actor Dwayne “The Rock” Johnson, actress Emmy Rossum and professional ballerina Misty Copeland, who each shared messages on social media.
Johnson posted on Twitter and Facebook with memos stating he felt Plank’s words “were divisive and lacking in perspective.”
Rossum shared a brief tweet indicating she’d be renouncing the brand entirely.
Copeland posted on Instagram to say she had reached out to Plank directly, in hope that he “take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves.”
Despite their statements online, however, Johnson, Copeland and Curry have not cut ties with Under Armour completely (yet).
The hashtags #BoycottUnderArmour and #GrabYourWallet have both surged since Plank’s comments and the celebrities’ responses.
The brand also released a statement Friday morning to stress that it “engage[s] in policy, not politics” and is “against a travel ban and believe[s] that immigration is a source of strength, diversity and innovation for global companies based in America like Under Armour.”
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