Misty Copeland And The Rock Oppose Under Armour CEO's Pro-Trump Stance

Under Armour released a statement Friday morning to say it “engage[s] in policy, not politics.”

A slew of celebrities are not happy with Under Armour’s CEO, Kevin Plank.

In an interview with CNBC on Tuesday, Plank called President Donald Trump “highly passionate” and a “real asset” to the country.

Naturally, many of the stars affiliated with the athletic apparel brand ― as well as fans of the brand ― had something to say about those statements.

The Golden State Warriors’ Steph Curry was one of the first to share his opinion. In an interview with the San Jose Mercury News’ Marcus Thompson on Wednesday, Curry said that he agreed with Plank’s description of Trump “if you remove the ‘et’” from asset.”

The Golden State Warriors' Steph Curry.
The Golden State Warriors' Steph Curry.

Curry was not alone in his opinion. He was joined on Thursday by actor Dwayne “The Rock” Johnson, actress Emmy Rossum and professional ballerina Misty Copeland, who each shared messages on social media.

Johnson posted on Twitter and Facebook with memos stating he felt Plank’s words “were divisive and lacking in perspective.”

I appreciate and welcome the feedback from people who disagree (and agree) with Kevin Plank's words on CNBC, but these are neither my words, nor my beliefs. His words were divisive and lacking in perspective. Inadvertently creating a situation where the personal political opinions of UA’s partners and its employees were overshadowed by the comments of its CEO. A good company is not solely defined by its CEO. A good company is not defined by the athlete or celebrity who partners with them. A good company is not a single person. A good company is a team, a group of brothers and sisters committed to working together each and every day to provide for their families and one another and the clients they serve. We don’t partner with a brand casually. I partner with brands I trust and with people who share my same values. That means a commitment to diversity, inclusion, community, open-mindedness and some serious hard work. But it doesn't mean that I or my team will always agree with the opinion of everyone who works there, including its executives. Great leaders inspire and galvanize the masses during turbulent times, they don't cause people to divide and disband. My responsibility here is not only to the global audience we serve, but also to the thousands of workers who pour blood, sweat, and tears into making Under Armour strong. A diverse group of hardworking men and women who possess integrity, respect and compassion for one another and the world they live in. Debate is healthy. But in a time of widespread disagreement, so is loyalty. I feel an obligation to stand with this diverse team, the American and global workers, who are the beating heart and soul of Under Armour and the reason I chose to partner with them. My commitment is as real as my sweat and callouses that thicken daily. #CommittedToThePeople

A photo posted by therock (@therock) on

Rossum shared a brief tweet indicating she’d be renouncing the brand entirely.

Copeland posted on Instagram to say she had reached out to Plank directly, in hope that he “take public action to clearly communicate and reflect our common values in order for us to effectively continue to work towards our shared goal of trying to motivate ALL people to be their best selves.”

Despite their statements online, however, Johnson, Copeland and Curry have not cut ties with Under Armour completely (yet).

The hashtags #BoycottUnderArmour and #GrabYourWallet have both surged since Plank’s comments and the celebrities’ responses.

The brand also released a statement Friday morning to stress that it “engage[s] in policy, not politics” and is “against a travel ban and believe[s] that immigration is a source of strength, diversity and innovation for global companies based in America like Under Armour.”



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