Some brands just couldn't get it quite right when it came to honoring the legacy of Martin Luther King Jr.
Here are a few that we noticed. Let us know if we missed any in the comments.
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But wait, then there was the apology:
Celebrate Martin Luther King Jr. day with a hat from http://t.co/z03orMGdBh #MLKDay
— hats.com (@HatsdotCom) January 20, 2014
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How will you celebrate #MLKDay? Whatever you choose to do, don’t forget to protect your eyes! http://t.co/S2MgWUazOj
— EyeSmart (@geteyesmart) January 20, 2014
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Twitter users like the one below were not too happy with PETA's message either.