Some brands just couldn't get it quite right when it came to honoring the legacy of Martin Luther King Jr.
Here are a few that we noticed. Let us know if we missed any in the comments.
But wait, then there was the apology:
— hats.com (@HatsdotCom) January 20, 2014
— EyeSmart (@geteyesmart) January 20, 2014
Twitter users like the one below were not too happy with PETA's message either.