Now a “Karen” is featured in M&M’s Super Bowl commercial, which dropped Wednesday on YouTube. (Watch it below.)
The brand candy-coated its social commentary. But the mere fact that one of the emerging definitions for white privilege made it into a reported $5.5 million ad is noteworthy.
The spot sets out to prove that M&M’s can improve any awkward situation, covering encounters like airline seat-pushing and baby gender reveals gone bad.
Then comes an exchange between two white women in an apartment lobby.
“Sorry I called you Karen,” one them says, handing the other a bag of M&M’s. “That’s my name,” Karen responds. “Sorry your name is Karen,” the woman says, handing her another bag of the treats.
Of course, a previous attempt to pitch a product as a peacemaker didn’t go over so well. Remember Kendall Jenner’s Pepsi ad?
Be warned, Karens. The M&M’s ad is scheduled to air during the first commercial break after kickoff on Sunday.