Modcloth pretty much wrote the book on inclusivity. Its offerings come in a broad range of sizes, not to mention it prides itself on being the first company to pledge to stop photoshopping its models.
So it's no real surprise that its latest photoshoot, showcasing swimwear, falls perfectly in line with the body-positive message. Featuring some of the same employees from the company's awesome swim shoot last year, the brand took it one step further by inviting members of its community to join in on the fun.
Just feast your eyes on all of the colorful, inclusive goodness:
The photos will live on Modcloth's blog, Modcloth Story, along with information about each of the women involved.
In addition to the photos, the brand released its first installment of "Hot Tub Roundtable," a video series starring the same women. They chat about issues they face regularly while sitting in, you guessed it, a hot tub.
Susan Gregg Koger, co-founder and chief creative officer of Modcloth, told The Huffington Post why it mattered to the brand to take yet another step further in the conversation surrounding inclusivity.
"The dynamic women in our latest swim campaign embody that confidence we want to share with all women. It takes a lot to make yourself vulnerable in front of an online audience -- in a swimsuit, speaking transparently and honestly about challenging issues -- and these women put themselves out there to move the conversation forward for everyone," she said.
Including women of all body types and looking adorable at the same time? Now that's a message we can get behind.
Check out the video below, and head to Modcloth to read more.
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