Haven't heard of Isabel Marant? Well, maybe you've heard of a woman named Milla Jovovich.
Jovovich is just one of the high-profile names posing in the Isabel Marant for H&M campaign, along with seasoned models Alek Wek, Daria Werbowy, Devon Aoki and Saskia de Brauw. With a cast of Paris Fashion Week regulars, H&M is sending a signal to shoppers: You might not have heard of Marant, but her H&M collection is one high-fashion collab to be taken seriously.
Not that we weren't already paying attention. Since the collaboration was announced in June, we've been keeping our eyes peeled for leaked lookbooks, teaser ads and anything we can get our hands on before the official Nov. 14 launch date.
These ads will satisfy us -- but just for a bit. We're already going crazy waiting until we can actually scoop up the tie-dye denim and embellished jackets for ourselves next month.
See a sneak peek of the collection: