A Florida mother has launched a petition against Toys R Us because the company is selling figurines associated with the drug-centric show "Breaking Bad."
Susan Schrivjer, of Fort Myers, recently took to Change.org to voice her dismay over action figures of Walter White and Jesse Pinkman from AMC's meth-cooking series. One toy portrays Walter White as his kingpin alter-ego, Heisenberg, and comes complete with a hat, removable glasses, a sack of cash and a bag of blue crystals.
In the petition, Schrivjer calls the toy a "dangerous deviation from their family friendly values."
While the show may be compelling viewing for adults, its violent content and celebration of the drug trade make this collection unsuitable to be sold alongside Barbie dolls and Disney characters. Parents and grandparents around the world shop at Toys R Us, online and in stories, with their children and should not be forced to explain why a certain toy comes with a bag of highly dangerous and illegal drugs or why someone who sells those drugs deserves to be made into an action figure.
"I was very shocked and appalled," Schrivjer told NBC's "Today." "Anything to do with drugs is not doing the right thing. I just think that they need to look at their visions and values, as they call them."
She also took issue with children potentially mimicking what they see.
“Knowing those are the items one needs to make meth I just think that it's wrong," she told Fort Myers' WFTX. “Kids mimic their action figures, if you will. Do you want your child in an orange jumpsuit?”
The petition has already collected almost 2,500 signatures. Some supporters have also expressed their disapproval on Toys R Us' Facebook page.
A rep for Toys R Us told NBC the packaging for the "Breaking Bad" figurines, which are kept in the "adult action figure area" of the stores, clearly states the toys are for children 15 years and older.
As for "Breaking Bad" star Bryan Cranston, he responded to the petition, tweeting: