Mr. Monopoly has his eyes set on some new property: Broadway.
Plans are underway to lay down the classic board game’s first-ever Broadway production, titled, “Monopoly: The Musical.”
Hasbro toys announced Monday that it's teaming up with theatrical production company Araca Group to produce the live show. Few details about the production have been released, however.
In a joint statement obtained by The Huffington Post, the companies said they are working on finalizing the production’s creative team “and will announce further details shortly.”
“I can tell you this: It’s not going to be a musical about people sitting around playing Monopoly,” Araca Group CEO Matthew Rego told Variety. “What turns us on is creating something that explores the world of Monopoly, kind of like the Lego movies have done with Legos.”
It's no wonder Araca and Hasbro would want to emulate Lego's success.
The Danish toys have amassed a stunning commercial empire, which includes everything from universal Legoland theme parks to the 2014 blockbuster "Lego Movie," the sequel of which is in production. Brand Finance further named Lego the “world’s most powerful brand” last year.
Simon Waters, Hasbro's general manager and senior vice president of entertainment and consumer products, also expressed hope that seeing Monopoly’s name in lights will expand their brands.
“Monopoly is one of the most iconic gaming brands of all time,” he said in a statement. “Hasbro is dedicated to delivering new and exciting ways for consumers to interact with all of our brands, and this stage adaptation will do just that -- offering fans a unique and immersive experience for people of all ages.”
Araca Group’s previous work includes “Urinetown,” “Frankie and Johnny in the Clair de Lune,” “A View from the Bridge” and “Disgraced.” They've additionally co-produced “Wicked,” “Boeing, Boeing,” “A Raisin in the Sun” and “Skylight.”