The Mormon church has launched a new campaign encouraging its members to be more compassionate toward the LGBT community.
On Thursday, the Church of Jesus Christ of Latter-day Saints launched the website mormonsandgays.org, in which it calls for Mormons of all stripes to "love one another."
As Buzzfeed notes, the new campaign reflects an "evolution from [the church's] past teachings" as it asserts that sexuality is not a personal choice.
An official statement posted on the new website reads:
The experience of same-sex attraction is a complex reality for many people. The attraction itself is not a sin, but acting on it is. Even though individuals do not choose to have such attractions, they do choose how to respond to them. With love and understanding, the Church reaches out to all God’s children, including our gay and lesbian brothers and sisters.
CNN reports that the website's launch appears to support the belief held by some gay-marriage activists that the LDS church is "toning down its opposition to same-sex marriage."
However, as the Associated Press notes, church leaders still insist that "they aren't changing the Mormon teaching that same-sex relationships are sinful."
Still, church leaders say they hope the new resource will foster a greater "understanding of homosexuality among Mormons and a more civil conversation about the issue."
Church spokesman Michael Purdy told the Deseret News that the site is also part of an effort by the Mormon church “to teach and clarify" the church's position on homosexuality.
"There are some aspects of our belief and practice that are simply not well understood," Purdy said. "Too often these types of big, important issues are dealt with in sound bites, and often by individuals who do not have the complete picture of what the church is doing."
Think Progress' Zack Ford had this to say about the new campaign:
[T]hese improvements over blatant ostracization and condemnation could very well save the lives of many young people and help keep families together. However, with this approach, the Mormon Church has essentially only caught up to the “hate the sin, not the sinner” approaches of the Catholic Church and many evangelical Christians, which are still incredibly problematic.
In 2008, Mormons faced "intense criticism" after church authorities offered vocal support and funding for California's Propositon 8, a ballot measure that called for a ban on gay marriage.
The backlash was swift -- and church leaders say they were "stunned" by the negative response. Since then, the Associated Press writes, the church has been actively reaching out to the LGBT community "to heal tensions."
Meanwhile, the American public has seemed to have grown "more sympathetic toward same-sex marriage," Buzzfeed notes. According to USA Today, a Gallup poll published this week revealed that more than half of Americans support the legalization of same-sex marriage.
Click through the slideshow to see most and least Mormon states in the United States:
