MEDIA

Morning Host Robin Meade’s Ratings Rise Gets Marketing Shine From HLN

Robin Meade has delivered A.M. headlines to the nation for nearly 15 years, and yet her boss describes her as “the best kept secret in morning news.” If she’s hiding, it is in plain sight: Meade has held forth longer in the time period on a national show for the toast-and-cereal crowd than anyone other than NBC’s Matt Lauer.

If HLN, the cable network that has aired her fast-paced “Morning Express” has its way, Meade will become better known. A new marketing effort will tout the anchor in local ads and on billboards in various cities, first in Cleveland and Atlanta, and then spread out to other cities in 2016, said Albie Hecht, executive vice president and general manager of the Time Warner-owned outlet, which is part of CNN Worldwide. The anchor is likely to go on the road to visit markets where HLN wants to raise her profile, he said, and HLN will play up the fact that she is not based in New York City, where all the other national sunrise programs perch.

 

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