BUSINESS

The Most Popular Brand In Each State

Marketing agencies make it a priority to identify the nation’s regional brand tastes — why people choose Coca-Cola over Pepsi, or Ford over Chrysler — in one part of the country over another. While the volumes of marketing research can point to the brands that are held in high regard in a given state — and why — much can be determined about a state’s preference from something as simple as its Google search history.

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