MoveOn Takes On Facebook Ad Program

Liberal advocacy group MoveOn.org launched a campaign Tuesday on Facebook against Facebook, raising privacy concerns for users of the fast-growing social network.

At issue is Facebook's new advertising program that lets its members notify friends about movies they rent, items they auction and movie tickets they buy at partner sites elsewhere on the Web.

Facebook allows its members to opt out of the ad system, called Beacon. But MoveOn.org contends the program violates users' privacy by requiring them to opt out rather than voluntarily opt in. "The sole reason for this new feature is to serve corporate advertisers and make it easier for them to micro-target Facebook users with ads," MoveOn .org spokesman Adam Green said. "Breaching privacy is against the type of community Facebook should be striving for."

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