Movie tickets prices are more expensive than ever. That's the word from TheWrap, which reports that ticket prices have ballooned to an average of $8.12 in the second quarter of 2012, which is up from the previous high of $8.06 in the second quarter of 2011.
The National Association of Theatre Owners (NATO; not that one) reported the numbers, which support the idea that the second quarter (from the beginning of April to the end of June) is Hollywood's most fertile time. This year, that time period housed the release of "Marvel's The Avengers," "Men In Black 3," "Prometheus," "Snow White and the Huntsman," "Madagascar 3," "Brave," "Ted" and "Magic Mike," and also included a large chunk of "The Hunger Games" (which came out on March 23). That same calendar period in 2011 was home to "The Hangover Part II," "Pirates of the Caribbean: On Stranger Tides," "Bridesmaids," "Cars 2," "Fast Five," "Kung Fu Panda 2," "Super 8" and more.
Of course, whether audiences are getting more bang for their buck is unclear; 2011 was the lowest-attended year at the movies in the last 16.
Per TheWrap, prices are expected to dip slightly in the fall.
For more on the ticket prices, including why things are so expensive, head over to TheWrap.com.
[via TheWrap]
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