He did it for his friends, and then something trends, unexpectedly.
Artist Austin Light wasn't trying to blow up the Internet. Things just happened that way.
As Light explains on his website, he originally just wanted to do a project for INKtober, an initiative where artists create a new piece each day for the entire month. He chose movie title typos from a Reddit thread as his topic. Then, at the end of the month, he posted all his work on Reddit, and the rest is another entry in the ongoing story of instant Internet sensations.