MasterCard executives have found a new poster boy for the angst-ridden economy: Mr. Bill.
The small clay figure that appeared in "Saturday Night Live" short films three decades ago -- being dismembered, pulverized and humiliated to his falsetto cries of "Oh, nooooo!" -- will be the latest star of MasterCard's "Priceless" campaign.
He is being revived as a debit-card holder who gets roughed up but keeps on going. The 30-second spot, to start airing next Monday, casts Mr. Bill as an urban professional on his daily routine: