It's #MuseumWeek, an occasion that happens mostly on Twitter, but also in the very real hallways of institutions like the Metropolitan Museum of Art and the Guggenheim Bilbao.
From March 28 to April 3, 2016, a regiment of hashtags is meant to raise awareness of the people, places and things that make art go 'round in the 21st century. Curators are sharing stories, famous havens are revealing secrets, audiences are recommending new ideas. All the conversations happening online, though, are aimed at directing you from your computer screen to the front lines of exhibitions. Get thee to an art museum!
So far, 45,000-plus tweets have mentioned at least one of the eight hashtags designated for this year's Museum Week. Our favorite -- and the first to be deployed -- is probably #SecretsMW, for which museums have been airing their deep, not-so-dark private affairs. Did you know Frank Lloyd Wright wanted to name the Guggenheim building in New York City the "Archeseum"? Neither did we.
Art nerds, here are some random facts you never knew you need in your life: