When asked, my suggestion for the best Social Media tool is... the very personal tool of relationship building. 2015 needs to be the year of doing what I call... Looking People in the Eye Digitally. The last few decades of marketing tactics have made us lazy communicators and I've had just about enough. Most often we don't even pay attention to who we are talking to other than via the data we collect (and even that's a maybe). In order to fix this and really start to benefit from social relationships (both as individuals and as companies), we need to start looking people in the eye digitally. It's time to stop making excuses, and start bringing in-person social skills to the digital world. All of the positive benefits are out there waiting, and it's up to us to make the effort to realize them.
"2015 needs to be the year of doing what I call... Looking People in the Eye Digitally" - Ted Rubin