A car is often called "she," so perhaps Fiat figured why not have one made of females?
Painted naked women form the shape of a Fiat 500 Abarth Cabrio in a new ad that appeared in the recent "Body Issue" of ESPN The Magazine.
Fiat posted behind-the-scenes video on YouTube that answers the big question: Just how did a dozen female contortionists and acrobats do it? The segment has collected hundreds of thousands of hits since it was posted July 8. (Apparently, women and cars tend to draw a crowd.)
AdWeek points out that other advertisers have taken a similar approach. The trade publication added that implying that a cool auto will net the buyer beautiful naked women isn't new either.
"At least they did it with far more style and art than slapping a woman on there like a hood ornament," AdWeek wrote.
The models, Fiat honchos and creatives from the Richards Group ad agency emphasized in the video that what you see is what you get. No visual sleight of hand.
Good to know.