He's Mr. Cheeseburger to you.
A British man formerly known as Simon Smith has changed his name to something slightly more carnivorous: "Bacon Double Cheeseburger."
The change was inspired, like many bad ideas, by an evening of drinking.
“It was the culmination of probably too many drinks in the pub where there was a conversation about names," Cheeseburger told the Evening Standard. “Bacon Double Cheeseburger was pretty much the first thing that came up. Everyone loves bacon don’t they?"
Cheeseburger, 33, told the newspaper his new moniker is "the most ridiculous thing" he and his friends could think of.
"My friends were quite supportive of anything that makes me look silly, as good friends are.”
Cheeseburger said his new name hasn't affected his career as a consultant in the oil and gas industry.
"My work speaks for itself... people keep hiring me," he told the BBC.
But that's slightly misleading. He acknowledged he uses the name he was born with on his resume and doesn't inform employers his real name is Cheeseburger when he's applying.
"I usually drop that bombshell after the contracts have been signed," Cheeseburger said.
The name, he said, has advantages and at least one downside.
Once word got out that a man really named himself Bacon Double Cheeseburger, fast food outlets came calling, including Byron Hamburgers, a British-based burger chain.
But Cheeseburger said his fiancee, Isabella, has a beef about the new name.
“My fiancée is fairly reluctant about marrying a Cheeseburger," he told the Evening Standard. "That’s something we’re discussing a lot. No girl ever dreams of spending her big day marrying a man called Bacon."
Cheeseburger is one of 85,000 Britons who legally changed their name in 2015, according to the Mirror.
Other unusual names adopted by people include "Happy Birthday," "Sarge Metalfatigue" and "Simply MyLove Poet."
Though Cheeseburger finds humor in his new name, he doesn't think it's funny to mess up his moniker -- even his old one.
The Evening Standard's story incorrectly reported his original name as "Sam Smith," which prompted this angry tweet:
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