The cosmetics company has revealed that they'll be teasing their collaboration on Snapchat, the photo- and video-sharing app that deletes photos mere seconds after a recipient views them. The line, which Women's Wear Daily promises to "evoke the Parisian fashion photographer's ambitious, provocative work," will be available permanently on October 15.
Snapchat can indeed be ambitious and provocative, but we're not certain how well the photo-sharing app can convey enough information to convince us to buy cosmetics. We can think of plenty of alternative fashion industry uses for Snapchat, though; John Galliano and Kenneth Cole might have liked to share their controversial outbursts across the ephemeral platform, or ill-conceived magazine shoots might live and die in a ten-second snap.
Follow Narsissist on Snapchat and look out for a quick selfie from the Guy Bourdin collection at noon on Tuesday. Here's hoping the brand's preview lives up to the hype.
We've seen weirder: