Nas is hopping on the ugly Christmas sweater bandwagon for a good cause.
This holiday season, the veteran MC launched the “Kneeling Santa” crew neck sweater by his clothing brand HSTRY. Available in red, black, and green, proceeds for the special edition sweater will go to a non-profit called Center for Court Innovation, which “seeks to help create a more effective and humane justice system,” according to the organization’s website.
St. Nick’s kneeling position is a nod to San Francisco 49ers quarterback, Colin Kaepernick, and his controversial decision to kneel during the national anthem at NFL games in an effort to protest police brutality. “Colin Kaepernick recently took this powerful stance, and like him, we love America – but also cannot ignore the injustices we have been seeing and how important our fight is against them,” Nas said in a statement to HuffPost.
Nas joins other rappers including Drake, Kanye West, Gucci Mane, and 2 Chainz, who have previously released a line of Christmas sweaters.
Sales generated from 2 Chainz’s “Dabbing Santa” merchandise resulted in $2 million in revenue, with a portion of the proceeds benefiting his non-profit organization, T.R.U. (To Reassure U) Foundation, which helps local Atlanta residents.
Get into the holiday spirit with your very own “Kneeling Santa” sweater, available now at HSTRY.
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