As the natural hair movement forges on and more and more women are embracing their textured tresses, it's become quite clear that beauty companies (or at the least the smart ones) are going to have to start catering to all these curls.
Last week, the SoftSheen-Carson company tapped Grammy Award-nominated singer/songwriter Marsha Ambrosius and curl connoisseur Nikki Walton, aka Curly Nikki, to host a shindig for the new product line. Over 600 #TeamNatural fans showed up to the "Curl Power Celebration" in New York City on Feb. 20. Attendees were treated to style consultations, food, drinks and body-moving music from VH1's Amanda Seales, who served as the event's DJ.
Thankfully we were on hand for the curl-crazy party and captured all the fun in an episode of "Style In The Wild"-- our all-things-fabulous video series. We chatted with Marsha about her enviable mane, asked Nikki about the growing natural hair community and praised a bevy of beauties on their sickening hair 'dos!
Check out the video above and make sure to let us know how YOU celebrate your curls in the comment section.
BEFORE YOU GO
How to vote
Vote-by-mail ballot request deadline: Varies by state
For the Nov 3 election: States are making it easier for citizens to vote absentee by mail this year due to the coronavirus. Each state has its own rules for mail-in absentee voting. Visit your state election office website to find out if you can vote by mail.Get more informationTrack ballot status
In-person early voting dates: Varies by state
Sometimes circumstances make it hard or impossible for you to vote on Election Day. But your state may let you vote during a designated early voting period. You don't need an excuse to vote early. Visit your state election office website to find out whether they offer early voting.My Election Office
General Election: Nov 3, 2020
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