As the natural hair movement forges on and more and more women are embracing their textured tresses, it's become quite clear that beauty companies (or at the least the smart ones) are going to have to start catering to all these curls.
With bloggers, vloggers and celebrities like Solange Knowles, Oprah Winfrey and Viola Davis inspiring the masses to go kinky, it's only a matter of time that the beauty industry catches up.
Carol's Daughter got the message and debuted its "Transitioning Movement" line, and now Dark And Lovely is following suit with the launch of Au Naturale.
Last week, the SoftSheen-Carson company tapped Grammy Award-nominated singer/songwriter Marsha Ambrosius and curl connoisseur Nikki Walton, aka Curly Nikki, to host a shindig for the new product line. Over 600 #TeamNatural fans showed up to the "Curl Power Celebration" in New York City on Feb. 20. Attendees were treated to style consultations, food, drinks and body-moving music from VH1's Amanda Seales, who served as the event's DJ.
Thankfully we were on hand for the curl-crazy party and captured all the fun in an episode of "Style In The Wild"-- our all-things-fabulous video series. We chatted with Marsha about her enviable mane, asked Nikki about the growing natural hair community and praised a bevy of beauties on their sickening hair 'dos!
Check out the video above and make sure to let us know how YOU celebrate your curls in the comment section.