'Neighborhood Watch': Trayvon Martin Death Forces Fox To Adjust Marketing Campaign

Trayvon Martin Death Forces Fox To Adjust 'Neighborhood Watch' Marketing

For 20th Century Fox, the upcoming Ben Stiller comedy "Neighborhood Watch" just got a bit more serious. Following the tragic death of Florida teen Trayvon Martin on Feb. 26, the studio has pulled posters for the film and the teaser trailer from Florida theaters, according to The Hollywood Reporter. The teaser poster will get replaced nationwide with a new poster in the coming weeks.

"We are very sensitive to the Trayvon Martin case, but our film is a broad alien-invasion comedy and bears absolutely no relation to the tragic events in Florida," a Fox spokesperson told THR.

Starring Stiller, Vince Vaughn, Jonah Hill and Richard Ayoade, "Neighborhood Watch" follows a bunch of suburban men who form the titular watchdog group and stumble onto an alien invasion. Fox was careful to hide that twist in the initial teaser trailer, which showed the film's four co-stars cruising down a neighborhood street while Dr. Dre's "Still D.R.E." blared on the soundtrack. In the clip, which you can watch above, co-star Hill is even shown pretending to shoot out of the car window.

For now, Fox is still planning on the July 27 release date for "Neighborhood Watch," but at least one person wonders whether that will stick.

"The studio says it’s sticking for the time being to the July 27th release date, hoping that Martin and the whole situation will be forgotten in four months," wrote Forbes contributor Roger Friedman. "It’s a $100 million gamble. My guess is 'Neighborhood Watch' will get moved to the fall, or next January."

Martin was shot and killed on Feb. 26 by George Zimmerman, a neighborhood watch captain who claimed he shot the teen in self-defense. For more on the tragic shooting, click here.

[via THR]


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