Netflix Knows About Your Binging Breathers, And What You Do With Them

The streaming giant has a good idea what you'll watch after finishing all of "Orange Is the New Black."
They know.
They know.

Fulfilling its role as wise omnipotent narrator, Netflix has surveyed its vast subscriber base of 86 million happy couch potatoes and discovered patterns in our binging once again.

We like TV. But we still aren’t bored with movies. After we finish watching all available seasons of a TV show on Netflix, most of us (59 percent) take at least a one-day breather ― the average is three days ― before committing to another show.

In a report released Wednesday, Netflix says most people who take breaks (61 percent) like to watch a movie or documentary during that time between shows “to keep the binge feeling alive,” a statement reads. The streaming service also noted the types of movies viewers are likely to go for based on which series they’ve just finished. 

For a lot of TV-movie pairings, the rationale is clear. After “House of Cards,” some moved on to “Beasts of No Nation,” which features a different ruthless leader, and after “Unbreakable Kimmy Schmidt,” some move on to “The Princess Bride,” another quirky comedy. Many “Gilmore Girls” viewers moved on to pop culture classics “Sixteen Candles” and “Dirty Dancing”; many “Luke Cage” viewers switched to U.S. criminal justice documentary “13th.”

The exception is when viewers choose a comedy flick. According to Netflix, people tend to choose comedies when they need a change of pace ― after watching the scary series “American Horror Story” or “Stranger Things,” for example. 

“It’s interesting that in this golden age of television, movies are consistently in demand on Netflix,” said Ted Sarandos, the company’s chief content officer. “What we’ve come to figure out is that movies are really an important part of people’s viewing routines and complementary to the way they watch and enjoy TV.”

Take a look at some of their other findings below:

The company looked at viewership data from 86 million subscribers. To find popular TV-movie pairings, Netflix analyzed over 100 TV series to identify which movies were paired “most frequently per market.”

The report comes on the heels of an announcement this week that Netflix will spend a cool $6 billion on original content in 2017, up from a measly $5 billion in 2016.



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