Style & Beauty

New Book Explores The Weird Science Of Seduction

Humans have long been baffled by just what shapes sexual attraction. Why do we find some people beautiful and others not? And is there anything we can do to make ourselves more attractive?

In her fascinating new book, Do Gentlemen Really Prefer Blondes?, American science journalist Jena Pincott collates scores of academic studies to reveal what really makes us attractive to the opposite sex.