Style

Ivanka Trump Is Opening A New Store In Trump Tower, For Obvious Reasons

This is one place that isn't likely to give her the boot.
08/11/2017 10:57am ET
SAUL LOEB via Getty Images

While Ivanka Trump’s influence in the White House appears to fade, her brand is expanding in perhaps the likeliest of places: one of her father’s buildings.

According to a tweet from Politico reporter Annie Karni, Ivanka is getting a store at Trump Tower in Fall 2017:

Though Trump stepped down from her company in January, her brand has very much remained in the spotlight, thanks to movements like #GrabYourWallet and various retailers dropping the first daughter’s brand.

In February, Nordstrom created a firestorm after the retailer confirmed it stopped carrying Trump’s products because no one was buying them. President Donald Trump further complicated things by tweeting that Nordstrom treated his daughter “so unfairly.”

After Nordstrom dropped the Ivanka Trump line, other retailers followed. Neiman Marcus pulled Trump’s jewelry line from its store and TJ Maxx and Marshall’s instructed employees to stop featuring Ivanka Trump products.

Most recently, the brand received a wave of criticism after it was linked to a Chinese factory that paid workers $62 a week and violated a slew of labor standards.

Hopefully the company won’t run into any problems with its new landlord at Trump Tower.