Mark your calendars: Target just released details about its latest designer collaboration.
The American retailer took to Twitter this morning to announce it is partnering with jewelry designer Eddie Borgo for a limited-edition collection of customizable jewelry, accessories and wall art. Although Borgo may not yet be a household name like other designers and brands who've partnered with the store (including Lilly Pulitzer, Missoni and Proenza Schouler), he's garnered a lot of attention over the years for his jewelry line that features conical studs and geometric shapes.
The 2011 CFDA Swarovski Award winner's Target line will allow customers to pick an accessory, like a necklace or a handbag, and then customize it using charms, studs and totems. This is a genius move, as one of the most frustrating things about scooping up a designer collaboration is the fear that everyone is going to own the exact same item. But with customization, everyone can get their own unique piece of the Borgo pie.
The collection will be available in select Target stores and on Target.com starting July 12, with prices ranging from $7.99 to $49.99.
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