Timothy Ferriss is a publishing phenomenon. His first book, The 4 Hour Workweek, used Google Adwords to test out its title, and became a NYT number one bestseller. His second book debuted at number one on the NYT list.
His new book, the first of his to be published by Amazon, continues the four-hour theme: The 4-Hour Chef: The Simple Path to Cooking Like a Pro, Learning Anything, and Living the Good Life is released on November 20th. He told Paid Content that going with Amazon might mean fewer print sales, as many bookstores still refuse to stock Amazon's titles, but the Seattle-based company's digital savvy is helping him cross promote his books, as sample chapters of the other titles are now being bundled with each of his ebooks.
For such a master of branding, it's no surprise that Ferriss has created a great book trailer, according to which this ostensible new cookbook will also help you improve your golf swing, learn a deck of cards, remove the innards from a bird of prey, inhale hormones and shoot a three pointer. Take that, Julia Child.
Watch the trailer above, and let us know what you think in the comments!